Selling Your Home in London, Ontario: What You Need to Know in 2025

If you’re thinking of selling your home in London, Ontario, you’ll need a smart and well-timed strategy. With more listings on the market and buyers becoming increasingly selective, sellers must take clear steps to stand out and sell with confidence.

Therefore, here’s what you need to know to make the most of the 2025 market.

1. Set the Right Price from Day One

First and foremost, many homes in London that don’t sell quickly are often priced too high. As a result, buyers tend to skip over your listing completely. Conversely, a well-priced home attracts more attention, more showings, and often better offers.

To that end, your local REALTOR® can help you review comparable sales in your area — whether you live in Byron, Old North, or Summerside — and set a price that reflects current demand.

2. First Impressions Make the Sale

Next, buyers form opinions fast. Therefore, it’s worth taking time to clean, declutter, and stage your home before listing. Even simple updates like fresh paint, clean windows, or updated lighting can make a big difference.

Ultimately, your goal is to make your home feel move-in ready from the moment a buyer walks in.

3. Professional Marketing is a Must

Additionally, more than 90% of buyers start their search online. Thus, your listing needs to stand out — with high-quality photos, detailed descriptions, and virtual tours. Strong marketing can bring in serious buyers and reduce time on market.

Moreover, ask your agent how they plan to market your home — beyond just posting it on MLS®. A great agent will have a complete strategy.

👉 For the latest real estate trends in London, visit the London St. Thomas Association of REALTORS®.

4. Be Flexible and Ready to Act

Furthermore, make it easy for people to book showings — even on short notice. Keep your home tidy and showing-ready at all times. Once offers start coming in, respond quickly. In fact, in such a competitive market, speed and professionalism matter.

5. Work with a Local Expert

Finally, each London neighbourhood is different. From Masonville to East London, buyer expectations, price trends, and sales timelines vary widely. Therefore, a local REALTOR® who knows the market can guide you through pricing, negotiations, and closing — while protecting your best interests.

👉 Need help getting your home ready? Check out our Seller’s Guide (internal link placeholder).

Final Thoughts

In conclusion, selling your home in London, Ontario doesn’t have to be overwhelming. With the right pricing, presentation, and expert support, you can sell smoothly — and for top value.

👉 Book your free home evaluation 
👉 Learn more about selling in London